One of the best ways to build up your online reputation is to let your satisfied customers create it for you using online reviews. Some examples are featured snippets, image packs, and news boxes. This is another way that you can change the ranking order and push down a negative review.
For example, 8 organic results and 2 SERP features (Images and Videos). But some SERP features are also included in these 10 results. There are about 10 organic results that you get for a search query. Neglecting your social media accounts might make them too weak to hide the negative posts about you. By continually posting interesting and relevant content, you can improve your influence, increase your engagement, and get the opportunity to communicate with your existing and potential customers. Simply having social media presence for your business is not enough for a good online reputation - it’s also essential that they are regularly updated to gain organic followers. When you’ve fixed the page, you can simply assign the corresponding query to it. The usual reasons are that the page is hidden from indexing, the page’s content is low-quality or not optimized, or the page doesn’t have any internal or external links. If you have a page that matches a specific query and it doesn’t rank for it, you need to find out why. Using your Google Search Console account, go to Search Traffic > Search Analytics. If your page ranks for a query that you didn’t want it to rank for, it can do a lot of damage to your hard-earned online reputation.įirst, you have to identify the most popular queries you rank for. Check if the wrong pages rank for your keywords.Now let’s see how we can change the order of ranking pages to keep your reputation management in check. If you’ve noticed a real shortage of links, start with quality link building. Pay attention to the Total Linking Domains, Total Backlinks, and Dofollow backlinks. The third probable reason for your site not ranking on Google is the lack of sufficient internal and external links. The second reason for the poor rankings could be not enough unique or valuable content or not enough key phrases which you can also check using WebSite Auditor. To be number one on Google, your page’s content has to be optimized for a specific query.
The first reason why you may not be ranking is if your site is blocked from indexing. Here’s what you can do with Google’s search result pages to optimize your online reputation. To do that, you need to ensure your website, social media accounts, and best GMB reviews rank highest when people search for you. The goal of reputation management is to ensure that the best stuff ever said about you or your organization is what people find. This is why you want them to see positive Google My Business ( GMB) reviews. When people want to learn more about your business, the first thing they will likely do is Google you.
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